Blog · 6 min read
WhatsApp marketing for business: a beginner's guide
WhatsApp is where your customers already read their messages. Used well, it is one of the fastest ways to turn an enquiry into a sale. Used badly, it gets your number blocked.
WhatsApp Business app vs the Business Platform
The free WhatsApp Business app is fine for a small shop replying by hand. Once you want automatic replies, chatbots or messages to many customers, you need the official WhatsApp Business Platform (the API), set up on your own business number.
The platform charges a small fee per conversation, which is billed to the business directly.
Always get permission first
Only message people who have agreed to hear from you, for example by ticking a box on your form, clicking a WhatsApp button on your site or messaging you first. Buying number lists or messaging strangers gets numbers reported and blocked.
Four uses that work for almost every business
- Instant lead replies: send your brochure, prices or booking link within minutes of an enquiry.
- Reminders: appointments, renewals and payment due dates cut no-shows.
- Offers to past customers: a short, relevant message brings people back.
- A simple chatbot: answers common questions and books slots around the clock.
Write messages people want to read
Keep it short, personal and useful. Use the customer's name, one clear message and one action. Don't send more than one or two promotional messages a week.
Measure what matters
Track replies, bookings and sales from each message, not just how many were sent. If a message gets few replies, change the offer or the timing before sending more.
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